Many youth football leagues do not allow recruiting of players, in other leagues it is necessary for survival. Recruiting players cannot be ignored, it is the lifeblood of your team.
Most of us don’t have big recruiting budgets to do big newspaper ads.
Here are some inexpensive “guerrilla marketing” recruiting methods you can use:
Flyers to the Schools- (Chapter 4 of the book shows you how to get around school rules that block this tactic)
Punt Pass and Kick Contest – We had the half-time winners of our local professional indoor soccer team competing.
School Assemblies – Much Easier Than You Think
Highlights shows from the school lunch room – with a portable DVD player
Other Sporting Sports Events – Distribute Flyers
School open house kiosks
Church Bulletin Announcements
“Works Event” TV coverage
Players “Bounties” – Give your players $ 5 for each application or entry to a pizza.
Church or school carnival / festival kiosks
Saturday grocery store board or flyer
Parades – Your team parades in uniform and distributes flyers
School trophy presentations
School team match jersey days
Our organization has grown from 1 team to 16 in just 5 years using these methods. We published only one very expensive journal during this period (it gave us little feedback).
Details on how to make it all work, including free press releases and radio interviews, can be found in Chapter 4 of the book and include examples from our flyers. The website for our Nebraska junior football team is
The website was developed for free by a talented volunteer.
Copyright 2007 Cisar Mangement Services Reprints are permitted if the resource box and links are kept intact.
Source by Dave Cisar