The developers will have a bit of a break. Apple has finally delayed the implementation of its system to limit the tracking of advertisements within iOS applications. Announced last June at WWDC, the process has since been widely criticized by some players who derive most of their income from advertising, such as Facebook. It will finally have to be implemented only from the beginning of next year.
The user is in control of his data
This privacy protection system asks the user on each first launch of an application whether or not they want their data to be collected for advertising purposes. If refused, developers will not be able to receive the IDFA, the unique identifier usually sent by Apple to advertising agencies.
The Cupertino company wants to continue with this process to strengthen the protection of personal data of its customerswhether it is done through information encryption or machine learning directly on the devices.