Hello to all my fellow tennis coaches.
How are you guys?
My goal is to help all tennis coaches who want to start their own private tennis coaching business.
Now let’s get down to the good stuff !!
Today I want to talk about direct mail and the power it can have on growing your private tennis coaching program.
Direct mail is about meeting your prospects and current students where they are.
In their homes.
“And it’s like having 2,000 to 5,000 top salespeople working for you at the same time.”
It’s getting better too.
These sellers will never take off, never complain or give you any issues !!
How does that sound?
Direct mail can be expensive if you don’t do it right.
That is why you should use,
Creative direct mail.
Engage your staff or do it yourself at the start of your marketing campaign.
I would ask the staff to give the mail to schools and businesses and focus on connecting with each prospect.
Your mail must have a powerful headline to grab their attention and a big advantage inside that headline.
Ask your staff to use the title of their sales pitch with emotion.
They shouldn’t try to sell anything during the cold direct mail process.
The whole point of cold mailing in person is to get them interested and then follow up with them with a phone call and email.
They should be easy to close after that, so don’t worry about signing up.
Just work the process.
Now when they call.
Make sure staff get their contact details, then they should be saved in your database system.
You can now start to build a great relationship with them for as long as you want.
To speed up this whole process, also rent a good listing for around $ 200.
Find a good list broker and work on these two direct mail ideas at the same time.
Your campaign should last at least 3 months.
This will give you time to work on the adjustments and refine your approach.
Your private schedule should double during this time and here is the key point for the next step.
Deploy it big, blow it up.
Focus on growing by having a powerful front-end marketing campaign running at all times.
You will need to reinvest your monthly profits in your direct mail.
But pay yourself first, then use the other money for more front-end marketing.
If you implement this creative way of using direct mail you can actually earn 800k in 6-9 months !!
Like I said, direct mail can be very powerful for your coaching program!
Tailor this marketing model to your own situation and if you need any help let me know.
I’ll talk to you later this month.
Source by Thomas Jay Daniels