No, email marketing is not dead!
And I’ll show you why in a moment.
All tennis companies and clubs should use this powerful method to market, grow and stay in touch with their customers or members.
The best part is the return on investment.
It costs next to nothing to use an autoresponder today and the returns are going to be exceptional for your club.
Here’s a look at what your club’s sales funnel can and should look like.
On the front-end.
Use direct marketing to provide a sample free course to prospects.
The thing your staff needs to do is get their contact details and add them to your mailing list on that first visit (be sure to ask as well).
If they don’t, none of it will work.
Use email marketing to follow up on all prospects and members the next day.
Treat them like people by doing this.
Share free offers and find creative ways to pass them on to the club during the week.
Free dinners and gifts are a great idea.
And always use telemarketing as a follow-up to your email marketing.
Your referral system.
This is where you send an email and ask your members to give you 3 names of people who might be interested in joining your club.
I would offer a referral reward to encourage them to do this because it seems to work every time.
Make this recommendation VALUE for their time and effort.
Think about it … you can afford to lose money on the front end because you will get 3 lifetime members on the back end if you serve them correctly!
So, don’t go cheap with your rewards.
Then follow up the reward with a personal thank you note.
The final way to leverage email marketing for your club is to …
“This is when you receive a commission for presenting a product or service to your members from another company.”
I would only target companies with great products and services and negotiate commission fees as well.
You better help them set up an affiliate program and become their Great Affiliate.
It becomes a win-win situation for your club and for them.
Use this sales funnel as a guide, then focus on updating each segment of your funnel until you have a “Tennis Club Cash Machine” tune-up.