Is your news feed flooded with too heterogeneous content? Good news, Facebook News, which separates press articles from the rest of the publications, is coming to France. Within 6 to 12 months, the social network plans to launch its content aggregator in five new countries (France, Germany, United Kingdom, Brazil and India) to improve the dissemination of information on its platform. And unlike Google, which has been at war with publishers for several years, Facebook intends to pay the media whose content it uses.
Facebook version of the daily newspaper
In the United States, where Facebook News is already available, a “news” tab is accessible from the social network application. This section offers a selection of articles from many media and is monitored in parallel by a team of editorial writers who ensure the relevance of the selected information. She can also lay out special folders grouping together several articles to help you better understand certain major events. Of course, an algorithm tailors the information to the reader, just to find information that matches your interests.
While this kind of service is rather good news for readers, the media has often been very suspicious of large tech companies interested in the industry. For example, Google refuses to pay for media featured in Google News, which has sparked an open war between the publishers and the company.
“In each country, we will pay for publications to make sure their content is available on the new section”Explains Campbell Brown, Facebook’s vice president for international partnerships. The social network clearly wishes to avoid straining its relations with the media and complies with their demands at first. Facebook also avoids confronting the European Union on its rules on neighboring rights.
Tensions between the press and content aggregators represent a complicated debate. If the media do not like to see part of their audience diverted from their site (and therefore their advertising revenue), the GAFA defend themselves by highlighting the colossal visibility they bring them. It’s hard to find a good guy and a bad guy.