By adding a way around the 30% Apple / Google tax to Fortnite, Epic Games knew full well what was going to happen. It’s no surprise that the game has been banned from the App Store and Play Store, allowing the developers to launch a massive premeditated communication operation. Complaint against Apple and Google, parody video mocking the 1984 advertisement, launch of a # FreeFortnite hashtag… Epic Games is creating a buzz.
If they are logically more discreet, Apple and Google have nonetheless made a few statements to the press when removing Fortnite from their app stores.
Apple wants a level playing field
To the American media, Apple explained that all developers should be housed in the same boat on the App Store. According to him, it is therefore normal that Fortnite be removed from its platform since it no longer respects the rules. Cupertino says he wants to work with Epic Games to find a solution but warns that he will not make any concessions. Here is his full statement, translated into French:
Today, Epic Games made the unfortunate decision to violate the App Store rules which apply equally to all developers and which are designed to make the store safe for our users. As a result, their Fortnite app has been removed from the store. Epic has enabled a feature in their app that has not been reviewed or approved by Apple, and they have done so with the intention of violating the App Store guidelines for in-app purchases that apply to every developer who sells digital goods or services.
Epic has had apps on the App Store for a decade, and has benefited from the App Store ecosystem, including its tools, testing, and distribution that Apple provides to all developers. Epic has freely agreed to the App Store Terms and Guidelines and we are happy that they have built such a successful business on the App Store. The fact that their business interests are now leading them to lobby for a special arrangement doesn’t change the fact that these rules create a level playing field for all developers and make the store safe for all users. We will do everything possible to work with Epic to resolve these violations so that they can repost Fortnite on the App Store.
Of course, Apple’s detractors will not be able to miss the few inconsistencies in this statement. If Apple has always put forward equality between developers on the App Store, we know that some companies like Amazon have the right to some privileges.
Google defends third-party stores
On the Google side, we don’t want to be put in the same basket as Apple. The company also explains that it had no other choice but to evict the Play Store but praises the existence of alternative solutions on Android. Fortnite is not banned from its ecosystem, just from its store. A good way to divert the debate and not to talk about the 30%.
Android’s open ecosystem allows developers to distribute apps through multiple app stores. For game developers who choose to use the Play Store, we have policies that are fair to the developers and keep the store safe for users. If Fortnite remains available on Android, we can no longer make it available on the Play Store because it violates our rules. However, we are happy to be able to continue our discussions with Epic to bring Fortnite back to Google Play.
In the next few hours, logic would like Apple and Google to develop their comments, these press releases having been sent before the complaints from Epic Games. 01net.com will come back to this matter as often as possible.