Who hasn’t been disappointed with a purchase made on Amazon when buyer reviews were ecstatic? Fake reviews posted on Jeff Bezos’s site have become commonplace and spill over all product categories.
In question, unscrupulous brands and sellers, who offer free products on social networks, via a promotion code or a PayPal refund, in exchange for ratings and positive comments.
Do not trust the words “Verified Purchase”
By doing it this way, sellers try to muddy the waters, but more importantly make sure they get positive reviews that are stamped “Verified Purchase”. The system Amazon has put in place to ensure that a comment posted has been posted by someone who has purchased the product on its platform is therefore far from reliable.
Even worse, some sellers put a little flyer in the boxes of their merchandise explaining to buyers that they will get a voucher valid on Amazon, in exchange for a review of the product purchased. If there is no indication that the comment must be positive, the buyer has every interest in their comment being … if they want to receive their gift.
Read the negative comments first
If the item you want to buy on Amazon got ratings from other buyers, read the negative reviews first. In general, people are more likely to post a comment when they have a problem with a product. You will most certainly learn a lot more from reading negative comments rather than positive ones.
Positive comments that are too well structured and accompanied by photos or videos should be taken with a grain of salt. If people took that long to post a positive review about a product on Amazon, it’s very likely that they received a gift in return.
In addition, some products sold in France that do not have reviews are often sold in other countries. When reviews are available in other languages, Amazon will say so. If you are multilingual, don’t hesitate to take a look.
Install an extension in your web browser or an application on your smartphone
While some false opinions are easy enough to unmask, others can lead to doubt. To stop being fooled, tools have been created. ReviewMeta is one of them and is available as an online service, web browser extensions, and Android and iOS mobile applications.
Once installed, ReviewMeta allows you to check with a few clicks whether the comments of the article you are eyeing are legitimate.
The choice of this service is not by chance. ReviewMeta is one of the few, if not the only tool today, to work with the French version of Amazon. FakeSpot, another service similar to ReviewMeta exists, but only caters to the US version of Amazon.
1. Download the browser extension or the mobile application
First, download ReviewMeta. Available in the form of a Chrome and Firefox extension, but also available as an Android and iOS mobile application, the service allows, using an algorithm, to analyze the comments published on Amazon to deduce the false rate. review before estimating the actual rating based on legitimate reviews.
2. Analyze an article
Open the page for an Amazon product that you want. At the top right of the browser, the ReviewMeta icon displays a number: this is the “adjusted” rating of the product viewed.
Please note, however, that this adjusted rating does not lift the veil on the legitimacy of the opinions and ratings published. Click the button to start the full product analysis on ReviewMeta and wait.
From a smartphone, you must first go to the page of the article you want to analyze, from the mobile web browser, or from the Amazon application. Then just hit the share button in the product sheet, then select ReviewMeta to analyze the URL of the object in the app.
3. Interpret the result
The ReviewMeta scan result page is in English, but its interpretation should not be a major problem.
For the analyzed product, ReviewMeta displays three types of alerts: Pass (green), when the comments are legitimate, Warn (yellow), when the reviews seem suspicious, and Fail (red) when the extension has found false comments. .
4. View detailed analysis information
Scroll down to the ReviewMeta analysis page. A Report Card section provides an overview of the items tested by the ReviewMeta algorithm.
For each criterion analyzed, you find the same alerts seen previously: Pass, Warn, and Fail. Clicking on each item takes you directly to the detailed section displayed below in the analysis.
We then discover several interesting statistics which allow us to put abnormally positive opinions into perspective.
ReviewMeta shows, for example, the number of comments that have been deleted, or an estimate, in percentage, of the number of users who have only given their opinion on the tested product, and much more.
It is therefore advisable to carefully consult the results of the analysis proposed by ReviewMeta which, if it is not perfect, at least gives an idea as to the authenticity of the comments and positive ratings.