This is called the Donald Trump effect. Only three months after having abandoned Disney in favor of TikTok, Kevin Mayer, one of the most promising American leaders of recent years, is already abandoning the social network. “It is with a heavy heart that I announce that I have decided to leave the company” explains the ex-CEO in a letter to his employees, convinced that the actions of the US government against TikTok, which forces its owner to sell the application, make his mission impossible.
Kevin Mayer, Disney orphan
This surprise abandonment causes a double crisis. The first relates directly to TikTok, which had relied heavily on its respected American boss to be better seen internationally. The second marks a major turning point in the career of Kevin Mayer who, by his choices, has undoubtedly taken a wrong path. In charge of the launch of Disney + and long announced as the future successor of Bob Iger at the head of Disney, the man had decided to leave the company following the appointment of Bob Chapek, former head of Disney parks, as that new boss of the entertainment giant. Vexed, Kevin Mayer had decided to bet on the new fashionable social network … without taking into account the political war to come. Now, managing TikTok is just a social media affair. Kevin Mayer wishes to move away from any geopolitical concerns.
The current CEO of TikTok, Vanessa Pappas, will act as interim manager pending the designation of an official successor. Remember that Donald Trump leaves ByteDance, parent company of TikTok, until November to sell the social network to an American company. Otherwise, TikTok will be banned in the United States.