Originally, Microsoft intends to buy TikTok in the United States, Canada, Australia and New Zealand. But it’s not going to stop there. The software publishing giant now aims to take over TikTok wherever it has a presence in the world, according to the Financial Times. This would therefore include Europe and India but not China where the app is called Douyin.
650 million downloads in India
The big piece is India. For TikTok, this market represented – until recently – more than 650 million downloads, according to data from Sensor Tower. But the app was banned from this country last June, along with about fifty other programs. The reason ? TikTok has reportedly been the cause of national security concerns. A decision taken amid a political border dispute between India and China.
ByteDance, the group that owns TikTok, is not, however, completely determined to sell its Indian activities to Microsoft. He could also do business with other foreign or local investors whose names have not yet been filtered.
Source: Financial Times