Instagram announced a few weeks ago the launch of a new format of short videos, largely inspired by the TikTok model.

First tested since the end of June in Brazil, France and Germany, Instagram Reels is now officially available in some fifty countries around the world.

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15-second videos to compete with TikTok

Even as Donald Trump threatens to ban the Chinese application TikTok, which could be bought by Microsoft to continue to exist across the Atlantic, Facebook is entering the niche of short videos, thus competing head-on with TikTok.

Get started with Instagram Reels is child’s play. The functionality takes place directly in Instagram’s camera where a new shooting mode, Reels, is available.

With Reels, social network users can now create 15-second videos made up of multiple clips that they can edit and enrich by adding effects and filters before sharing.

The short Reels videos can then be shared with subscribers, but can also for the lucky ones, join the Explore tab to be viewed by users around the world, obviously providing you have a public profile.

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