If they only represented 22% of Apple’s revenue in the second quarter of 2019, services are becoming increasingly important in the Californian’s ecosystem. After iCloud and Apple Music in 2011 and 2015, the brand has been much more aggressive in recent months and launched Apple TV +, Apple Arcade and Apple News + in 2019, in addition to the Apple Card. For Tim Cook, services represent the future of Apple.
In October, during the presentation conference of the new iPhones, Apple could launch “Apple One”, a single subscription offering access to all its services. According to the almost infallible Mark Gurman of Bloomberg, several offers are being considered.
Four Apple One plans
Eligible for Family Sharing (which allows six people to enjoy a single subscription), Apple One plans would allow users to better manage their spending. Rather than paying 99 cents for iCloud at the start of the month, 9.99 euros for Apple Music in the middle and 4.99 euros at the end for Apple Arcade, everything would be billed on the same date at a slightly discounted rate (between 2 and 5 dollars depending on the chosen pack).
Here are the four offers mentioned by Bloomberg:
• Apple Music / Apple TV +
• Apple Music / Apple TV + / Apple Arcade
• Apple Music / Apple TV + / Apple Arcade / Apple News + (it is unlikely that this will be launched in France)
• Apple Music / Apple TV + / Apple Arcade / Apple News + / iCloud (a storage plan would be included).
A sixth and new service, corresponding to video fitness classes, could also be announced at the start of the school year and join some of these packs.
Apple Arcade available with Apple TV
Finally, Apple would add one year of free subscription to Apple Arcade when purchasing an Apple TV in September, just to boost sales. This promotion would be in addition to the free year of Apple TV + offered with the purchase of an Apple product.