Marked by the Covid-19 pandemic, this year has been special from start to finish. As a result, Apple’s back-to-school meeting took on a new, virtual and dematerialized form, like last June for WWDC.
Apple Watch, at the right time
From the start, Tim Cook announced the color, this conference focused on two things: Apple Watch and iPad, and started with the smartwatch.
Jeff Williams then took over to quickly talk about the novelties of watchOS 7, VO2Max, to monitor sleep or your hand washing. It was then discussedApple Watch Series 6, available in blue, graphite (black), red (Product RED) and gold always.
This new watch is capable of measuring the level of oxygen in the blood in 15 seconds. The Watch Series 6 can also take readings in the background.
This novelty will make it possible to work against other pulmonary or heart diseases.
Within the Watch Series 6, we find the (SiP) S6, from Apple, which is said to be 20% faster. The screen is 2.5 times brighter in standby mode, and it is possible to follow a rise in altitude in real time.
Series 6 is also an opportunity to launch new Watch Faces: GMT faces displays many time zones, others are created by artists or display your Memoji.
Developers now have tools to create very specialized watch faces, whether for a specific sport or a professional activity.
Apple also introduces the Solo Loop, a new one-piece stretch bracelet so that it can be easily worn on the wrist. It is also available in fabric.
Apple introduces a new function, Family Setup, which allows you to configure multiple Watches (in 4G version only) with a single iPhone so that it is possible to associate watches for different family members, even if they do not yet have an iPhone. It is also possible to have notifications on the precise location of a person. Practical, in particular, to communicate with his children! This function will be available in France.
Apple also introduces theApple Watch SE, which uses the S5 processor and most of the Series 6 components. Watch SE is sold from 299 euros. While the Series 6 starts from 429 euros. The Series 3 remains in the catalog.
Apple also insisted on “green” efforts for the creation of its Watch. And announces that USB chargers will also no longer be supplied with the Watch in order to reduce their ecological impact, the equivalent of 50,000 cars per year.
The Watch can be ordered today and will go on sale from Friday.
Apple didn’t stop there. The Watch is at the heart of the brand’s health and sports strategy. The Cupertino giant has announced a new service, Fitness +, designed to work hand in hand with the Apple Watch. Thus, when you launch an exercise in Fitness +, your Watch information is displayed on the chosen screen, that of the television – via an Apple TV – or the iPad, in order to easily follow your performance.
Most exercises only require a few props … or even nothing at all. Each week, new exercises will be introduced, created by a dedicated team within Apple. There will also be sessions for great beginners.
Fitness + will also offer personalized exercises based on your habits or goals. Fitness + is obviously designed for the Watch. The service costs $ 9.99 per month or $ 79.99 per year. It will not be available in France, but will be launched in some English-speaking countries by the end of the year.
Apple One: a subscription to bring them all together …
Fitness + was obviously the opportunity to introduce Apple one, a grouping of subscriptions. An individual plan at 14.95 euros for Apple Music, TV +, Arcade and iCloud (50 GB); Family at 19.95 euros per month for the same services (and 200 GB) and a Premier offer for 29.95 dollars per month, with these same services, plus Apple News +, Fitness + and more cloud storage (2 TB) , which will not be available in France initially.
The iPad, ten years of success … and new iPads
Tim Cook then spoke about the success of his tablets … and the novelties for this range.
We start with the entry level. The 8th generation iPad has a 10.2-inch screen, always, and a A12 chip, with 4 CPU cores and 6 GPU cores. It would be three times faster than an Android tablet, according to Apple. The A12 chip introduces the neural engine in an entry-level tablet.
This new iPad is compatible with various keyboards, including the SmartKeyboard, and also with Apple Pencil. Obviously, the tablet works under iPadOS 14.
It is pre-orderable now and will be available this Friday from 389 euros.
iPad Air: pro … more affordable!
Compatible with the 2nd generation Apple Pencil, it adopts the design of the iPad Pro, in five colors … The screen is 10.9 inches (2360×2640 pixels). Great novelty, it does not have FaceID, but a Touch ID integrated in the On / Off button.
It is powered by the Apple A14, engraved in 5 nm. This chip integrates 11.8 billion transistors, with six CPU cores (40% faster than the previous iPad Air), and six GPU cores 30% faster. There are 16 cores in the neural engine for 11 trillion operations per second, twice as many as with the previous model. Something to play or create.
The iPad Air also abandons the Lightning to adopt the USB-C. Its front camera is 7 Mpixels, the rear camera is 12 Mpixels, as on the iPad Pro. Besides the 2nd generation Apple Pencil, it is also compatible with the Magic Keyboard. It will be available from October from 669 euros.