This year, October will be the month of “Prime Day”. Amazon has confirmed that it has finally chosen October 13 and 14 to set up its two days of annual promotions. Around a million bargains will be offered to Amazon Prime customers.
The start of the holiday season?
Usually scheduled for July – to support sales at a quieter time of year – Operation Prime Day was postponed by Amazon this year due to the coronavirus outbreak.
With these new dates in October, Prime Day will therefore certainly change in nature by opening up the end-of-year shopping season altogether for Christmas. There will be plenty of good deals and certainly even more for Amazon.