In recent years, social media has grown from a tool of communication between people to a dominant driving force on the World Wide Web. These days, social media is having a huge impact not only on the digital realm, but also on business, politics, trends and almost every aspect of our world.
A common assumption is that social media is totally people driven, but this is partially incorrect, in reality social media is run by the dominant forces and the media giants. In reality, people don’t shape social media, but social media is designed for them and they just follow, which is a sad reality in itself, as social media was meant to be run by people and not run by people. ‘reverse.
How this relates to football. Football is the most popular sport in the world, more than 3.4 billion people watched the 2010 World Cup, which is almost half the planet! And it’s estimated that around 1 billion people watched the 2014 World Cup final between Germany and Argentina. Traditionally, football has always been covered by television, newspapers and news sites. But in recent years, social media has started to take a big part of this coverage. With the shift from traditional news to social media news, and from computing devices to mobile devices, people are now more comfortable reading football news on their favorite social network and from the convenience of their mobile devices. You can get all football news from all sources in your news feeds based on the pages you follow, compare that with search engines or bookmark multiple websites, the first option has become the most popular method. popular for following sporting events.
Although football has a good presence in the best social networks, but for football fans this presence is lacking or not enough, for example, you are still not aware of all football events, and as a football fan, you will have to do exhausting research to keep up with all the happenings. the pages that interest you. Another problem is that football news is buried in a swarm of posts from all other topics, where you cannot easily filter out posts that are not football related.
Football fans deserve to have their own social network where they can talk exclusively about football and share related news and stories. They need social channels dedicated to football fans, where they can meet, interact and share the passion for football. They need a place where they can follow the latest news and match results without having to go looking for the news.
In a new world ruled by social media, people are becoming dependent on the ease of access to information provided by social media. And because people obsess over how easy it is to access what interests them, the future of social media will shift to niche social networks specializing in specific interests and affinities.